This position does require travel to client site and is relocatable within India.
Write content for websites/portals including content for our client hospital websites.
Proof read the content once written and submit it for approval.
Give appropriate search engine friendly title, meta tag descriptions, alt tag for images, insert appropriate keywords, refactor content, and identify target regions to promote content in search engines(latitude, longitude), work on landing page strategies that needs to be planned before promoting the content on websites
Ensure that the branding, color scheme, presentation is of highest standard and if needed work with development team, designers to recommend changes.
Promote the content on client web site, kosansh.com and variants of the same in various sites.
Build rapport with national and international media houses and feed healthcare bloggers and journalists quality content for publication
Do periodic check of content health and its rankings in various countries and make appropriate strategies to promote it.
Ensure that the content is original and there is no copyright violation. Google and other search engines penalize your site rankings if you have duplicate content or are violating copyrights. Content must be unique.
Identify social media sites and promote content in social media sites
Leave relevant comments with backlinks(where appropriate) to kosansh.com or client web site on various discussion forums.
Work with design team to create various promotion ads and push them on target photosharing, videosharing sites pertaining to healthcare industry/ patient communities.
Facilitate in arranging Doctor's interviews with journalists/media.
Occassionally, test website in various browsers and report any issues to development team.
This person should be very detailed oriented with excellent command over English Language. This person has to be based at customer site to get first hand information on events, stories that happen on day to day basis which will help him/her to write appropriate content.
Please submit your resume to careers a.t. gloscon d.o.t. com or call +91-9624311006 for immediate consideration.