Doesn’t it make sense for the professionals to handle such things as the promotion of national health tourism destinations (even if they are hired to do so by a national industry representative body or even a government, city or municipality)?

Of course, these assigned organizations should not have a monopoly on the promotion and marketing of a destination. Many individual service providers do their bit; although it may be “self serving”, in the end, it benefits all. Providers in some medical tourism destinations find themselves doing this out of desperation, because there is no “central” and coordinated / concerted promotion and marketing scheme in place for their country.

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